Printers London And Their Continuing Role In 21st Century Business

Printers London wide provide the solution you are looking for if you need your business marketing and advertising material to have that sleek, professional look. Small office and home printing solutions are increasingly affordable and convenient for on-demand, small-scale print jobs, but sometimes you need a higher quality. If you are a business, investment in the technology required to print professional-looking products in-house is a large one. Instead, look for a reliable print shop 24 hour printing London, with a good track record that can turn around your request as quickly and skilfully as possible, so that your business can make a good impression.

The Origins of Digital Printers London

Offset printing methods as we know them date back to the 15th century when Johannes Gutenberg first invented the printing press. This involved the laborious creation of a new hand-made mold for each page. As business card printing London has developed, so have the processes and the quality of the end product. Some of the most common options and their applications include relief printing, a method used by the typewriter, where the image is reversed and raised, then inked and pushed against the paper. Gravure printing, by contrast, features an image carved into the plate, which is then coated with ink and wiped clean, so ink remains in the grooves and not on the surfaces, before being pressed against the paper with force, transferring the images. Offset printing applies the ink to a soft roller, which then is pushed against the paper, saving wear and tear on the printing plate and giving a sharper, clearer image. Yet, all these methods now seem primitive and highly labour-intensive today. While it’s true to say that the end-quality of the final image created by offset printing is often clearer and sharper, the process requires a great deal of investment, of both time and money. Today, digital print offers fast, cost-effective and time-saving solutions by printing from a digital document.

In-House Printing Vs Professional Printers London

So, what if you want to do your own digital printing in London in-house? It’s certainly feasible these days with the growth of technology, and the increasingly sophisticated and more affordable printers emerging in the marketplace. It can seem an attractive option because it gives your small business the advantage of being able to print virtually anything on demand: no sooner have you had a request for leaflets than they can be sent out. Storage costs are lessened, as you will not need to keep vast stocks of literature on the premises. You also have the flexibility of being able to alter a leaflet or business card before printing – useful for personalising products to individual customers. It may look like a great way to cut down on marketing costs. However, take a look at the hidden expenses; while the printer itself may seem inexpensive, the ink cartridges required are not and can drive up the overall cost per print considerably. Moreover, unless you have many thousands to invest in equipment, the print quality will never quite be as good as you expect, and certainly not as good as that provided by professional printers in London.

What Marketing Materials Does A Start-Up Company Need From A Printers London?

Every company needs marketing materials if it is going to demonstrate to the world that it is a serious and professional business worthy of attention. This is especially true for a start-up business, where the need to attract investment may be paramount. Funds are likely to be limited in the early stages of operation, so it is important to determine priorities in order to maximise impact and create the greatest return on investment. Our top tip when sourcing print London is to start with eye-catching business cards that create a great first impression. Be careful not to overwhelm the card, and its intended audience, with unnecessary information, garish and clashing colours, and a font that’s difficult to read. If in doubt, keep it simple. You’ll also need some kind of leaflet or brochure that will explain in greater depth what your company does. Remember that most people will only skim a printed document at best, so go easy on the volume of text and highlight the key points you need to stand out. Ask your London printing company for a professional-looking letterhead that you can use for quotations, invoices, customer care letters and so on. Finally, it’s worth investing in customised envelopes, branded with your company name or logo to make them stand out from junk mail.

How To Choose The Right Printers London

Digital printing London is now so affordable that countless printing services London and country-wide are available. The important thing - especially if you or your company’s reputation is at stake – is to choose the right company to handle the job you have in hand. A little research is necessary. If you’re looking for business card printing London, for example, you want the end product to be relatively durable to withstand handling. You also want your cards to be of sufficient quality to signify the gravity of your company and to give an indication of the high level of service you provide. Affordability is another factor. For many small businesses, money is tight, especially on what can be regarded as optional extras. But, you should look at business cards as a way of attracting new business – they are investments in your company’s bottom line. Choose the best quality you can afford and look out for economies of scale, where you can benefit from a greater number of cards at a smaller cost per unit. Finally, check your London digital printers’ ability to be responsive, as sometimes you’ll need your printing in a hurry. Choose a printer that can accommodate such urgent requests and provide 24 hour printing London when necessary.

Printers London Abound, But One Company Looks After All Your Needs

Ready to invest in printing to show your company off to best effect? It may not cost as much as you might think to acquire a high quality and professional set of marketing materials. Digital print UK offers versatility, flexibility, and cost-effective solutions to your printing requirements. Speak to us at Digital Printpal today. As well-established and reliable printers London, we have been serving customers since 2007. We can offer same-day or 24-hour printing London and a level of service that will surpass your expectations. Speak to one of our account managers today on 020 8343 0099, or look at what we have to offer on our website, http://www.digitalprintpal.co.uk.